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Blog
Twitter Analytics Now Available to All: How To Analyze Your Data
Twitter Analytics is not available to all for free. Here is a quick guide on how to view and analyze your twitter analytics data.
Migrate Your Google Reader Subscriptions in 6 Simple Steps
Google Reader is scheduled to be “killed” July 1. But you can migrate google reader subscriptions. Here is how to migrate your Google Reader RSS feeds in 6 simple steps:
Awareness: The Key to Marketing Leadership
What is marketing leadership? We often think of marketing as strategy and execution, sometimes as innovation, rarely as leadership. Good marketing is leadership. What would happen if we applied principles of leadership to marketing?
Of Games and Bravery: A Lesson from #SOBCon Chicago
Chris Brogan at SOBCON today talked about how everything in life is a game – it has rules, rewards mechanisms etc. So will you follow your dreams and goals based on someone else’s game or make your own rules? We can look at digital marketing the same way. Each strategy set .. read more
Digital Marketing Sales: What Drives Conversions?
The other day I was speaking about digital marketing to a group of highly successful entrepreneurs who have great marketing in place and solid knowledge of what their competition is doing. But they were unclear on two things: What should my digital marketing mix be? Which digital marketing channels will work best to drive sales? .. read more
Apr
Social Media and Nonprofits: Does It Work?
[View the story "How Social Is – and Isn't – Working for Charities" on Storify] How Social Is – and Isn’t – Working for Charities In this month’s Lightspan Digital #MarketingHop chat, we talked about the benefits and challenges of using social media for charitable fundraising. Storified by Mana Ionescu· Tue, Mar 26 2013 17:24:11 .. read more
Mar
Raising Funds & Building Community With Social Media
Today we bring you our latest Lightspan Digital #MarketingHop. This edition features a handful of great writers sharing their thoughts on how social media can be used for social good. You can catch the rest of the posts from our social media for social good participants by clicking on the links at the end of this .. read more
Social Media for Social Good: Does It Work?
We get that question a lot. Our answer is yes, of course it does—when you do it right. Does social media work for nonprofits? Christa Beall Diefenbach of North Park University’s Axelson Center for Nonprofit Management addressed one aspect of this topic earlier this week. In her post on Chicago Now, she said online fundraising .. read more
Mar
Lightspan Joins Dashfire to Spur Chicago Entrepreneurship
At Lightspan, we do social media marketing with purpose. That’s why we’re proud to be a sponsor of Dashfire Launch, an innovative mentorship program working to get Chicago’s next great startup off the ground. We’re providing social media training and guidance as part of a package of $35,000 of services that dashfire Launch has arranged .. read more
Social Media Targeting – Myths and How to Do It Right
Social media targeting is a common social network selling point Facebook ads and posts promise “better social media targeting” (at a cost), LinkedIn company profile posts promise excellent social media targeting, and hashtags “promise” … targeting. You’ve heard this – “our messaging needs to be targeted to a particular group.”The head of digital at Citi said it, in a .. read more
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