http://lightspandigital.com Chicago digital marketing company offering social media marketing and email marketing Tue, 01 May 2012 16:24:23 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://lightspandigital.com/social-media-is-about-people-but-where-do-i-find-my-people/ http://lightspandigital.com/social-media-is-about-people-but-where-do-i-find-my-people/#comments Wed, 25 Apr 2012 18:17:28 +0000 Mana http://lightspandigital.com/?p=20571 View the story “Social Media Is About People – But Where Do I Find My People? ” on Storify ]]> http://lightspandigital.com/social-media-is-about-people-but-where-do-i-find-my-people/feed/ 0 http://lightspandigital.com/new-social-media-cheat-sheet-the-daily-social-media-workouts-v3-are-here/ http://lightspandigital.com/new-social-media-cheat-sheet-the-daily-social-media-workouts-v3-are-here/#comments Wed, 18 Apr 2012 02:03:22 +0000 Mana http://lightspandigital.com/?p=20518 It was time to update your favorite social media cheat sheet, The Daily Social Media Workouts(tm). These daily Twitter and Facebook check-lists will help you manage your social networks in under an hour a day. Additional tip, use the Twitter check-list for Google+ and Pinterest as well! The Social Media Cheat Sheet – The Daily Social [...]]]> http://lightspandigital.com/new-social-media-cheat-sheet-the-daily-social-media-workouts-v3-are-here/feed/ 0 http://lightspandigital.com/top-3-qualities-of-a-good-social-media-community-manager/ http://lightspandigital.com/top-3-qualities-of-a-good-social-media-community-manager/#comments Thu, 12 Apr 2012 15:27:12 +0000 Mana http://lightspandigital.com/?p=20502 I was talking at Columbia College and to the Founding Moms this week and THE question came up both times – what makes for a good social media community manager? What should you look for when you hire a community manager? They must be popular on Twitter, right? They must have social media experience? Maybe, maybe [...]]]> http://lightspandigital.com/top-3-qualities-of-a-good-social-media-community-manager/feed/ 4 http://lightspandigital.com/measuring-the-value-of-social-media-using-google-analytics/ http://lightspandigital.com/measuring-the-value-of-social-media-using-google-analytics/#comments Wed, 28 Mar 2012 03:06:12 +0000 Mana http://lightspandigital.com/?p=20474 In the ever-changing world of social media, measuring the value of social media tactics (or what some call social media ROI) relative to businesses goals continues to be a challenge. From lack of access to inaccurate data, to myriad systems that have more data than we need and not what we truly need, measuring the value of social media continues to be a difficult task. Difficult, yet not impossible. So how should you evaluate social media results?]]> http://lightspandigital.com/measuring-the-value-of-social-media-using-google-analytics/feed/ 1 http://lightspandigital.com/what-wiios-laws-and-the-honey-badger-teach-about-communication/ http://lightspandigital.com/what-wiios-laws-and-the-honey-badger-teach-about-communication/#comments Mon, 26 Mar 2012 15:53:35 +0000 Mana http://lightspandigital.com/?p=20472 By statistical certainty, if you get sufficient feedback, there will be negative feedback too. Even if your message is perfect, some people will tell you it’s crap. In fact, especially if it is perfect, some people will say - often with harsh words - it’s no good, because there are clueless people [...]]]> http://lightspandigital.com/what-wiios-laws-and-the-honey-badger-teach-about-communication/feed/ 3 http://lightspandigital.com/jimcameron-dove-to-the-oceans-deepest-point-today-tweeted-the-worlds-deepest-tweet/ http://lightspandigital.com/jimcameron-dove-to-the-oceans-deepest-point-today-tweeted-the-worlds-deepest-tweet/#comments Mon, 26 Mar 2012 00:53:59 +0000 Mana http://lightspandigital.com/?p=20468 Just arrived at the ocean’s deepest pt. Hitting bottom never felt so good. Can’t wait to share what I’m seeing w/ you @DeepChallenge — James Cameron (@JimCameron) March 25, 2012 via twitter.com Posted via email from All Digital ]]> http://lightspandigital.com/jimcameron-dove-to-the-oceans-deepest-point-today-tweeted-the-worlds-deepest-tweet/feed/ 0 http://lightspandigital.com/we-are-hiring-chicago-digital-marketing-role/ http://lightspandigital.com/we-are-hiring-chicago-digital-marketing-role/#comments Sun, 04 Mar 2012 21:51:53 +0000 Mana http://lightspandigital.com/?p=20452 We are looking for a digitally-minded marketer who will join our team on a full-time basis to: Execute digital communication strategies that leverage email marketing, social networking and blogger outreach Manage email and social media marketing projects on time and on budget Act as a digital and social media subject-matter expert, researching and sharing the latest knowledge of [...]]]> http://lightspandigital.com/we-are-hiring-chicago-digital-marketing-role/feed/ 1 http://lightspandigital.com/sales-and-web-traffic-from-social-media-social-media-qa/ http://lightspandigital.com/sales-and-web-traffic-from-social-media-social-media-qa/#comments Sun, 04 Mar 2012 20:35:46 +0000 Mana http://lightspandigital.com/?p=20448 Social media marketing questions, we get lots of them. We have our own too. We love learning and sharing what we learn. So here are some recent social media questions and answers that we hope will help you too. Q1: Were you able to see a direct link to increase in sales after your efforts [...]]]> http://lightspandigital.com/sales-and-web-traffic-from-social-media-social-media-qa/feed/ 0 http://lightspandigital.com/aminspire-gems-of-the-week-sweetness-relationship-inspiration-happiness-and-lot-more/ http://lightspandigital.com/aminspire-gems-of-the-week-sweetness-relationship-inspiration-happiness-and-lot-more/#comments Fri, 03 Feb 2012 17:58:47 +0000 lollytammy http://lightspandigital.com/?p=20400 Every morning, on Twitter we ask a question about life, work or love and collect the wise responses. Here are the most recent replies to our daily #AMinspire questions from our wonderful tweeps! Enjoy! #AMinspire Gems of the Week January 19, 2012 “If you were rich, what would you buy for your best friend?” @matt9322: If I had lots [...]]]> http://lightspandigital.com/aminspire-gems-of-the-week-sweetness-relationship-inspiration-happiness-and-lot-more/feed/ 0 http://lightspandigital.com/crowdsourcing-the-brand-a-case-study/ http://lightspandigital.com/crowdsourcing-the-brand-a-case-study/#comments Mon, 09 Jan 2012 19:00:10 +0000 Mana http://lightspandigital.com/?p=20387 The case of the Fleet Feet Sports Chicago Cheer team #RunChi (formerly #FFCheer) shows how to employ user-generated content and the social reach of your fans to create a movement and drive traffic to a website. Objective: Fleet Feet Sports Chicago were looking to give runners a supportive environment, a place to applaud their accomplishments, support each [...]]]> http://lightspandigital.com/crowdsourcing-the-brand-a-case-study/feed/ 2