Chicago Social Media | Lightspan Digital

Of Games and Bravery: A Lesson from #SOBCon Chicago

Mana — Fri, 03 May 2013 15:45:00 +0000

Chris Brogan at SOBCON today talked about how everything in life is a game – it has rules, rewards mechanisms etc. So will you follow your dreams and goals based on someone else’s game or make your own rules? We can look at digital marketing the same way. Each strategy set [...]

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Digital Marketing Sales: What Drives Conversions?

Mana — Thu, 18 Apr 2013 20:16:46 +0000

The other day I was speaking about digital marketing to a group of highly successful entrepreneurs who have great marketing in place and solid knowledge of what their competition is doing. But they were unclear on two things: What should my digital marketing mix be? Which digital marketing channels will work best to drive sales? [...]

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Social Media and Nonprofits: Does It Work?

Myles Dannhausen — Wed, 27 Mar 2013 00:39:24 +0000

[View the story "How Social Is – and Isn't – Working for Charities" on Storify] How Social Is – and Isn’t – Working for Charities In this month’s Lightspan Digital #MarketingHop chat, we talked about the benefits and challenges of using social media for charitable fundraising. Storified by Mana Ionescu· Tue, Mar 26 2013 17:24:11 [...]

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Raising Funds & Building Community With Social Media

Myles Dannhausen — Tue, 19 Mar 2013 04:46:52 +0000

Today we bring you our latest Lightspan Digital #MarketingHop. This edition features a handful of great writers sharing their thoughts on how social media can be used for social good. You can catch the rest of the posts from our social media for social good participants by clicking on the links at the end of this [...]

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Social Media for Social Good: Does It Work?

Myles Dannhausen — Fri, 15 Mar 2013 20:09:43 +0000

We get that question a lot. Our answer is yes, of course it does—when you do it right. Does social media work for nonprofits? Christa Beall Diefenbach of North Park University’s Axelson Center for Nonprofit Management addressed one aspect of this topic earlier this week. In her post on Chicago Now, she said online fundraising [...]

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Lightspan Joins Dashfire to Spur Chicago Entrepreneurship

Mana — Thu, 14 Mar 2013 17:40:09 +0000

At Lightspan, we do social media marketing with purpose. That’s why we’re proud to be a sponsor of Dashfire Launch, an innovative mentorship program working to get Chicago’s next great startup off the ground. We’re providing social media training and guidance as part of a package of $35,000 of services that dashfire Launch has arranged [...]

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Social Media Targeting – Myths and How to Do It Right

Mana — Wed, 13 Mar 2013 02:22:31 +0000

Social media targeting is a common social network selling point Facebook ads and posts promise “better social media targeting” (at a cost), LinkedIn company profile posts promise excellent social media targeting, and hashtags “promise” … targeting. You’ve heard this – “our messaging needs to be targeted to a particular group.”The head of digital at Citi said it, in a [...]

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Why I’m Geeking Out About the New Pinterest Analytics

Jessica — Tue, 12 Mar 2013 19:48:26 +0000

I’ve been killing our Lightspan productivity this morning. Why? If you’re like me, you’re geeking out on the new Pinterest Analytics that the social network rolled out this morning. But you’re probably not like me, driving your co-workers crazy with each new feature you find in the analytics. Rather than drive my office nuts all [...]

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How Do You Twitter? How to Write the Perfect Social Media Response

Mana — Wed, 06 Mar 2013 02:33:13 +0000

Let’s get straight to it, shall we? How do you write a social media post? How do you Twitter? And most importantly, how do you write a tweet, a LinkedIn post or a Facebook post that gets people’s attention? Bad news is, posts (as in broadcasts) don’t easily grab someone’s attention. Good news is, comments [...]

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How to be Social Without Saying A Word

Myles Dannhausen — Wed, 06 Mar 2013 02:20:20 +0000

Can you be social without saying a word? That’s the question many of our clients ask us. The answer? Sort of. Once in a while we get asked to build a social media presence for a business, without disclosing the owners’ personal likes, dislikes, passions and goals. For many reason some are still leery of [...]

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