When businesses decide to start content marketing, they’re often paralyzed by the arduous task of content creation. Coming up with stories to tell seems impossible, and many feel like they’re starting from scratch. How do you tell the story of a 75-year-old company with 140-character updates and Facebook posts? How will a 500-word blog post truly communicate who we are and what we do?
What many people don’t realize, you already have a story to tell well before you decide to get online and brand your business. Every aspect of your business tells a story—from the motivations that pushed you to open your doors in the first place to the mission that drives your success. Even your office space says something about your company’s culture, values and character. Although these tidbits often are overlooked, they are invaluable pieces of the overall brand picture and shouldn’t be ignored.
Turning these nuggets into content-branding gold doesn’t have to be scary. Here are some tips on how to get started:
yeah, so many of my emails are full of tips that should make it in a blog post. I think the trick is to think of blog posts as conversations, just as we think of emails as conversations.
Great post, guys. A lot of people are starting at the beginning and these tips are great advice. I love the recommendation to look at emails you've already sent to clients.
...Your next great blog post is aiready written. It's in your outbox!