The main reason to ditch all-graphics emails is that if you don’t your marketing will look like kindergarten doodles when your customers’ mail clients have images disabled (which is more and more common these days). Like this Pepsi email:
Unfortunately the email was intended to look gloriously hip:
The folks managing this campaign must know they have an issue because they’ve included a “To View this on Your Mobile Phone Visit: Here” link at the top of the email.
Odds are, whoever gets the email will ignore it before they notice this link.
If they do click the mobile link they’ll reach a twitter-style call to check out the Pepsi DJ Collective.
Pepsi marketers put some X-tra in those X-tras and deliver some X-tra value through your emails!
In social media marketing we seek to develop strategies that will reach the right audiences…
Meta recently published a guide to explain video distribution on Facebook, in which they share…
Hi friends, With the seemingly never-ending series of awful events and news, it’s been hard…
Study Associates Changes In Facebook’s Algorithm With Amplified Local Republican Parties’ Posts [skip to the…
This week I’m diving into some unique topics that we need to talk about more: …
What the heck happened this week? Besides the Supreme Court writing, “that the right to…