Earlier this week, Instagram announced some exciting news: 1) they now have a billion users and 2) they’ve launched IGTV – an app for watching long-form, vertical video from your favorite Instagram creators. You can download the standalone app on its own, or just start watching straight from your Instagram. Either way, it works directly with your Instagram profile.
Here’s what we love about it:
This curates an experience for you based on what you like and who you follow, while still giving you the opportunity to discover new content if you wish.
Watch our first IGTV video here!
And – while we’re testing out the app – here’s what we could do without:
It’s a good reminder that IGTV shouldn’t be used as Instagram stories; in fact, Instagram just released a 48-page handbook on how to create the best content for the platform.
For businesses, IGTV is very exciting and a great new feature in the landscape of digital marketing. We can’t wait to see how everything unfolds. Want to discuss how we can use IGTV to your business advantage? Let us know!
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