Categories: Digital MarketingJobs

We’re Hiring: Digital Marketing Analyst – Social Media Coordinator

You’re here because you heard of this job or saw a post on a job board or social media. Most job descriptions today aim to be cutsie and fun. We’re going to get straight to be point and offer you clarity.

Are you terrific at juggling rapidly changing priorities? Are you flexible (with client and social media changes) yet pretty matter-of-fact and practical about it? Do you say “yes” before even knowing the end of a question and then turn it into a productive adventure?

Sound like you? Apply! At Lightspan we’re great at juggling the ever-changing digital marketing and social media landscape, we support our clients with practical, clear and direct guidance. We are ever excited about new opportunities and we’re never afraid to take on a challenge outside our comfort zones. We work hard and trek through unknown territory and find the most fulfilling way to reach our clients’ goals.

Here are the responsibilities, expectations and what we have to offer:

Social Media Community Coordinator

The Community Coordinator works closely with the rest of the team to achieve results for our clients. The Community Coordinator executes client campaigns and daily social media work, with an understanding of the objectives and larger client dynamics.

Responsibilities

Client Engagement

  • Short and long-form writing
  • Social Media Execution & Paid Advertising
  • Use social media hacks, tools and techniques to build target lists, automate tasks, gather data and more.
  • Keep the pulse on marketing execution results
  • Client Interface: Reporting to & answering questions from clients via phone and email
  • Delegate where appropriate
  • Automate tasks
  • Document and complete work as assigned

Other

  • Fosters his/her own awareness, familiarity, and affinity for the client’s industry
  • Familiar with the tools and techniques of digital marketing and social media.
  • Engages in professional growth
  • Complete flash reports, monthly billing, and expense reports on time.
  • Attend team meetings

Must have the ability to:

  • Work confidently and independently
  • Implement platform-specific best practices across various platforms and social communities including, but not limited to, Facebook, Twitter, Google+, YouTube, Pinterest, LinkedIn, and Instagram.
  • Execute social media marketing strategies for our clients across a wide array of industries.
  • Track, analyze, and report on the campaigns.
  • Community-building around various topics, industries, products, and brands for our clients. Foster interactivity, engagement, community growth, expertise, trust, and loyalty. Seek out opportunities for conversation.
  • Community moderation, including answering comments and questions, prompting further engagement, escalating issues to clients, following up on issues, and maintaining community standards.
  • Execute custom content marketing strategies for clients, including content curation of relevant articles, images, videos, infographics and other highly compelling items. Some copywriting, including creation of conversion-optimized titles and intros along with social SEO copy.
  • Perform outreach activities, including developing and maintaining relationships with key bloggers and other influencers. Leverage those relationships and opportunities where appropriate.
  • Utilize third-party social media management tools.
  • Utilize platform-specific and third-party social media tracking and analytics tools.
  • Provide reporting on social media key metrics. Track projects, report, and monitor KPIs and social media ROI.

Education/Experience:

  • 4-year college degree
  • 1-year work experience
  • user of social media
  • comfort and curiosity about computers and the internet
  • proficient in Microsoft Office (Word, Excel, Powerpoint), online calendars and calendar management and Google Docs
  • Excellent communication skills, both verbal and written. Must be able to write with a given audience in mind, keeping communication clear and concise.

How to Apply:

    Have ready the following information:
  • A brief note on (1 or 2 paragraphs):
    • who you are and what you excel at
    • why you’d be a great contributor to Lightspan’s success
  • 3 writing samples
  • Links to your social networks
  • A 1-page resume
  • 3 business references

Please send all of the above items to nell[@]lightspandigital.com. Be sure to include the job title in the subject.

Mana

Mana [Mah’-nah] Ionescu [Yo-nes’-koo] believes in digital marketing done with purpose. Her mission is to bust digital marketing myths and put marketing back in social media marketing.

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