What the LightBugs’ Favorite Wine Says About Us as Marketers

Inspired by this cartoon (I was on Pinterest for a client, I promise!), I decided to see if my co-workers’ wine choices reflected their personality as marketers. If our profiles came as a wine list, this is how I imagine it would read.

Mana: (New Zealand) Sauvignon Blanc
Proven can still be exciting.

Mana’s digital marketing style is one of “if it ain’t broke, don’t fix it– but you can certainly improve it still.” Just like New Zealand Sauvignon Blanc, she knows what works on a fundamental level and can tailor best practices to different demographics, industries and brands. The basics are proven and established, it’s the tone and spices that make her work stand out.

Crisp and fresh with versatile takeaways– I mean, have you ever seen one of her presentations?

Ana: Whatever bottle looks nice
Unlike with books, Ana will judge content by its cover.

Ana’s digital marketing style focuses on telling the whole story, which is best reflected by great packaging. You’ll often see her obsessing over quote images in Canva and killing it on Instagram, tweaking the tiniest details to make sure the visuals match the content’s quality. Her copy can be punchy and punny or elegant and flowery and she’ll always find an image to match.

If only a tasteful label guaranteed a tasty wine IRL.

Hilary: Syrah
Slow and steady wins the race (and pleases everyone).

I wouldn’t call Hilary’s digital marketing style complex, but it sure is all-encompassing and focused on substance. She’s a planner and her strategies are built to age beautifully. In an industry where’s it’s easy to get swept away by the allure of real-time reactions, Hilary discovers the true “why” for both clients and audience to build long-term messaging. She can be bold and even spicy, but her style comes in many variations to suit almost any taste.

Plus, her hair is deep red. C’mon.

Jamie: Moscato
My tastes skew a little younger than I actually am. I will be a cool mom, not a regular mom!

Much like a refreshing glass of moscato, I prefer a digital marketing style that’s fun and bright but still possesses depth. I use a glass of moscato to relax on a nice day (who wants to hit up a patio?) or as a bright spot on a dark, dreary day. Much the same, I use social media marketing to create and foster sweet, personable interactions between community members and brands.

You call it a sugar addiction, I call it good taste.

Final Notes
1. I’m really disappointed no one said pinot noir, especially given we all love Kimmy Schmidt and have often sung the song together.

2. Feel free to use this for corporate gift ideas. 😉

Ship to:
Lightspan Digital
C/O Cool Mom Jamie
3717 n Ravenswood Ave Suite 237
Chicago, IL 60613