When businesses decide to start content marketing, they’re often paralyzed by the arduous task of content creation. Coming up with stories to tell seems impossible, and many feel like they’re starting from scratch. How do you tell the story of a 75-year-old company with 140-character updates and Facebook posts? How will a 500-word blog post truly communicate who we are and what we do?
What many people don’t realize, you already have a story to tell well before you decide to get online and brand your business. Every aspect of your business tells a story—from the motivations that pushed you to open your doors in the first place to the mission that drives your success. Even your office space says something about your company’s culture, values and character. Although these tidbits often are overlooked, they are invaluable pieces of the overall brand picture and shouldn’t be ignored.
Turning these nuggets into content-branding gold doesn’t have to be scary. Here are some tips on how to get started:
In social media marketing we seek to develop strategies that will reach the right audiences…
Meta recently published a guide to explain video distribution on Facebook, in which they share…
Hi friends, With the seemingly never-ending series of awful events and news, it’s been hard…
Study Associates Changes In Facebook’s Algorithm With Amplified Local Republican Parties’ Posts [skip to the…
This week I’m diving into some unique topics that we need to talk about more: …
What the heck happened this week? Besides the Supreme Court writing, “that the right to…