Archive for the ‘Digital Marketing’ Category

Email Targeting is Great but Don't Overdo It

I am a huge proponent of “targeting,” and I frequently proclaim that data is queen and content is king. Data can mean many things, from know-your-customer to ROI-forecasting models and digital channel optimization based on channel specific benchmarks. Data, when used well and sprinkled with common sense can turn aimless marketing into visionary marketing.