Archive for the ‘Leadership’ Category

Social Media Work: Age Aside, Who is a Good Fit?

The web debate on who should do social media maketing, and the myopic view that age impacts social media execution, continues with an INC blog post that gives 11 Reasons a 23-Year-Old Shouldn’t Run Your Social Media without actually giving any reasons why a 23+ year-old should or could. Or as @loganlahive pointed in a tweet, the age debate can be dumb, painful and offensive. So how should companies make social media marketing decisions, at an operational level?