Archive for the ‘Social Media Metrics’ Category

Measuring The Value Of Social Media Using Google Analytics

In the ever-changing world of social media, measuring the value of social media tactics (or what some call social media ROI) relative to businesses goals continues to be a challenge. From lack of access to inaccurate data, to myriad systems that have more data than we need and not what we truly need, measuring the value of social media continues to be a difficult task. Difficult, yet not impossible. So how should you evaluate social media results?