You have a great product or service and want to pull people in, to experience and buy this great product or service. How do you make sure they find you when they do a Google search, a Facebook search, a LinkedIn search, or when they ask Siri? And what are your customers going to see and find when they get to your website? Are you going to make a good impression? What will keep them hooked? What will motivate them to stay and buy? The key is content marketing.
You now have a greater opportunity to stand out in the crowd – with a great content marketing plan and high-quality content that helps, informs, educates.
Micro-Moments: Content Marketing That Gives Them What They Want When They Want It
In 2015 Google introduced the concept of “micro-moments“:
“We put a name to a behavior that, thanks to mobile, was becoming pervasive. People had started to expect an immediate answer in the moments they wanted to know, go, do, and buy.”
At Lightspan Digital, our team of experienced content marketing strategy experts will work with you to develop blog posts, articles, videos, case studies, insta-stories and visuals that teach, inform, entertain, and above all, give people what they want when and where they want it.
Plus, our team breaks content marketing down into simple steps that you can manage, slicing through the jargon to create not just a content strategy, but a communication tool you’ll enjoy using.
Our content marketing services include:
- Web Content Strategy
- Editorial Planning & Management
- Content execution:
- Web Writing & Editing
- Web visual content development (visual storytelling)
- Search engine optimization
- Evaluation – Content’s Ability To:
- Pull in traffic from search engines and social networks
- Retain traffic
- Convert traffic