For more than 15 years we’ve been tapping into the best digital tools have to offer to help brands make profitable connections online. We’ve been ahead of the curve as digital marketing went from its infancy to where it is now the main type of marketing.
Digital Marketing Is Marketing
Although the field of digital marketing is not new, it’s still surprising to many what a wide range of marketing activities are possible online, from search engine marketing to email marketing, from social media to native advertising, and so many more. Then we have buzz phrases such as, “marketing automation,” “inbound marketing,” “content marketing,” “influencer marketing” etc.
And although most of your sales may come from brick and mortar stores, your buyers spend very little time in stores. They do all of their research, browsing and everything else that they do, online.
Why It Matters To Get How Digital Marketing Works
By visiting our site, you’ve taken the first step toward setting your organization apart from the competition. We’re stunned that so many business owners refuse to recognize the tremendous growth opportunities that await them in the digital realm.
Digital marketing offers you a tremendously cost-effective customer acquisition tool, but it’s also a way to go beyond marketing and into developing real relationships with your customers, driving press, and attracting the best employees.
Today, one in four people spend more time online than sleeping. Brick and mortar stores are crumbling beneath the might of digital commerce. From October of 2011 to October of 2012, the percentage of web traffic derived from mobile sources jumped from 7 percent to 22 percent.
The digital train is racing down the tracks – are you waving as it speeds away or sprinting to get on board?
So What All is Digital Marketing?
Digital marketing is comprised of an array of media and tools you can use to spread the word about your business faster, more economically, and more authentically than ever before. We will work with you to develop, plan and execute the best strategy to grow your audience with precision.
- Email marketing
- Social media marketing
- Social media outreach
- Online customer service
- Content strategy
- Content creation
- Community management
- Twitter, Instagram, and Pinterest campaigns
- Influencer marketing
- Promoted tweets
- Facebook social app design
- Facebook advertising
- Blogger relations
- Search engine marketing
- Search engine optimization (SEO)
Note that you don’t see website design and development on this list. That’s because we focus on what we’re great at – digital marketing and social media. Our partners build groundbreaking websites – we promote them. If you want help with your new website, contact us and we’ll be happy to introduce you to the best Chicago web developers and graphic designers.