Lightspan Digital is one of the original social media companies to rise in Chicago during the early days of social networks. But just like social networks have evolved, so have we and we have the best tricks up our sleeves.
Diving into the world of social media is often a confusing and daunting proposition for many businesses small and large. You have the passion for your product and services, but you do you know the language that engages your customers online?
That’s what we’re here for – to do the translating. Leave the jargon and buzzwords to the amateurs.
We implement social media strategies that aren’t just another voice in the choir. Our practical approach generates leads, builds brand awareness, and improves customer communication.
So what is social media marketing?
If you’ve come this far, you’ve probably realized it’s more than finding the youngest person on your staff and telling them to post some stuff online.
Effective social media is a promotional discipline. We focus on growing brand awareness, generating leads, and engaging consumers with your brand or business using tools like Facebook, Twitter, LinkedIn, YouTube, Flickr, Pinterest, Instagram, and blogs.
Contrary to popular belief, social media marketing is not the opposite of traditional marketing. The two work in tandem. We’ll show you how.
People are spending more time on social media every day. Americans spend an average of 32 hours per month online, and many of us spend much more time than that reading, shopping, or killing time on the web. More than 22% of that time is spent on social networks.
You need to be where your audience is.