Video Advertising and Video Marketing to Support All Stages of Your Sales Cycle
A New Way to Produce Marketing Video
Hi! Mana here, Founder and Chief Digital Strategist at Lightspan. I love story-telling. I love that it’s a universal bonding language. A few years ago I saw a brilliant piece of storytelling, the documentary Foothills: The Unlinked Heritage of Snowboarding. It was produced by Patagonia. Yes, the clothing company.
We asked ourselves, how can we deliver this kind of impact for our clients? Could we produce mini-documentaries in an accessible way, without huge production expenses? Does the shift in social media consumption present an opportunity to do more with less?
Yes, yes and yes. We can, we did. WE DO.
We believe everyone has a good story and we love telling it.
Get More from Your Social Media Ads with Video Ads
At times annoying, but sometimes catchy, social advertising is a beast of its own. In most cases, video content is a must to keep growing your numbers on Facebook and Instagram.
Our tests have shown:
- 31% higher results rate from video ads vs image ads, with a similar CPC
- Square video ads outperform landscape videos
We combine data with story-telling to improve the results of your social ads.
Show Your Expertise with Concise and Poignant Feature and Testimonial Videos
Interviews can be awkward. You have people you’ve just met staring at you, and a camera pointed at your face with the expectation that you’ll say the greatest soundbite anyone’s ever heard. It’s nervewracking.
We like to strip away all of the surrounding noise. We’re storytellers at heart, so we know that you’ve got a story to tell. Our job is figuring out what speaks to you so that you can talk about your interests naturally. It’s in normal conversation (almost like an intimate gathering among friends), not strict, regimented Q&A, that we find out what sparks your interest and the things that led to your innovation, the founding of a company, the reason you took that new job, your involvement in a club or organization.
We take the mundane and make it magical.
“I just wanted to say THANK YOU again for the fantastic video. We got a great response from people on social media, and our Grants Coordinator is very excited to be able to send it to our grant funders to give them an insight. It’s always been very hard for us to capture the thoughts and reactions of elementary girls on camera, and this video does a great job of that.”Jessica Larson, Girls in the Game
Show Your Mission and Vision
Lightspan has shot, edited, and otherwise produced several videos for Fixer and they’ve always turned out great. They somehow managed to make our raw space look authentic, our rants sound refined, and expressed the essence of our brand in a way that lets audiences of any attention span “get it.” Being interviewed by them is like telling a friend why you’re excited about your work, they create a casual and friendly vibe and let the editors do the rest. They really help us put our best foot forward with video!Cat de Merode, VP of Product, Fixer
How We Approach Video in the Age of Social Media
We follow a simple production process for big impact.
We don’t make videos, we listen and tell stories
- We approach every project as a conversation with curiosity, empathy, and warmth
- We tell real stories, not scripted ones
- We listen we don’t prescribe
- We show brands through people
- We coach our clients
We shoot and edit for a social media audience and mobile-first
- We focus on capturing attention in the first 7 seconds
- We edit to fit multiple social media channels, including tall formats such as IGTV
- We always caption
We get creative with footage when we can’t shoot (like during a pandemic)
- We can reuse old footage
- We use images instead of b-roll supplemental or accompanying footage
- We may use b-roll from our database for ads clips
- We’ll coach you on how to film yourself and we’ll edit
- We’ll re-edit older videos into shorter videos
- We’ll work with influencers to obtain video to edit
“Wow, I’m blown away! This is amazing! Thank you so much for being comforting and warming. It eased my nerves and produced an excellent video.” Lamont Samuels Assistant Clinical Professor, Associate Director, Masters Program in Computer Science at The University of Chicago