Digital Media, By the Numbers

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mobile usage statisticsNumbers tell a story, perhaps nowhere more than in the digital media world. Here’s a roundup of the digital media stats that made us stop and think last month.

2.37 million

The number of links to vine shared on Twitter June 7, the first time Vine passed Instagram in a 24 hour period

Source: MarketingLand

34

The percent of businesses that have a mobile optimized website

Source: Constant Contact

16

The percent of fans of business pages that see what you share on Facebook

Source:  Inside Facebook

50

The percent of impressions most brands lost in September 2012

Source:  Inside Facebook

3

Percent, the conversion rate for email marketing

Source:  Search Engine Watch

2

Percent, the conversion rate for search

Source:  Search Engine Watch

200

Approximate number of ranking factors in Google’s search algorithm

Source:  Search Engine Journal

40

The percent of all time spent on Facebook that is spent on the newsfeed today

Source:  PostRocket

27

Percent spent on the Newsfeed in 2011

Source:  PostRocket

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Writer and content strategist Myles Dannhausen joined Lightspan in September of 2012. The new West Town resident brings a decade of experience as a writer, reporter and editor and small business owner to Lightspan.
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