Facebook Page Subcategories List: Which Should You Choose?

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Just the other day we were revamping a client Facebook page and the question came up, is there a Facebook page subcategories list? Which Facebook business subcategories should we choose? How should we choose them if we don’t have a list? We searched the web but there wasn’t one to be found. So we decided to tap into the Facebook api and put together the list.

But first, let’s take a look at what these subcategories are. The page subcategories (up to 3 of them) show below the business name on your Facebook business pages. When you set up or edit the settings of a Facebook page you will see a “Categories” drop-down and a “Subcategories” field. You must type in keywords in this field to get related subcategory options. It is these subcategories that show to the public who visit your page.

Where Facebook Business Categories show

To make it even more complicated, Facebook doesn’t publish a list of page subcategories. So you have these public labels but no guidance on what to choose. And that’s Facebook for you.

So we decided to find the list of Facebook page subcategories and publish it. It wasn’t easy. I tapped into the Facebook API and decoded 14-digit subcategory IDs into parent and subcategory names. Then I had to figure out what these “parent” subcategories were. Turns out the parent subcategories are what we would expect “industries” to be – “Airline,” “Home & Improvement” etc. But don’t mistake these with Facebook “categories.” Facebook categories are limited to 12 types of businesses, such as “Books & Magazines,” “Local Businesses” etc. Subcategories are in the hundreds.

So let’s say your business is an “Airline,” Facebook will prompt you to enter a specific category such as “Airline Industry Services,” as you can see below.

Facebook Subcategories as of July 2014

Users have complained that many subcategories don’t exist. Additionally, you have to guess to find what is available to you. I hope this list will help those who need to find what’s available for them before starting setting up or editing a page.

Here is the list of Facebook page subcategories, as of July 18, 2014:

If you’d like to receive a copy of this Facebook subcategory list please fill in the form below:

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Since founding Lightspan, Mana has quickly established herself as one of Chicago's leading voices in social media and digital marketing. A decisive problem-solver fluent in five languages, Mana believes in clear objectives, simple solutions and the power of purpose in marketing. Credos: "No excuses" and "Find a way!"
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  • T60 Productions

    Wow Mana… extra brownie points for this one. Amazing work.
    –Tony Gnau

    • Thanks! It’s a world of data out there… if you know how to grab it.

  • Roger

    Thanks, Mana. Is there any known way to have these sub-category settings without the starred reviews and check-ins being enabled? In my experience, you must have a valid address to use sub-categories, which means as soon as you enter that address it makes it a Facebook Place, allowing checkins and star ratings. This happens even if you uncheck the box that says don’t show the map, checkins, or reviews on the page (located below the map in the settings). My business is web-based with no physical address, but I’m still a small business that would like to use the sub-categories.

    • Mary

      I have the same problem and can’t find an answer!!! No one has actually answered this problem anywhere on the internet as far as I can tell…

    • SAME ISSUE — March 10, 2015 — I’ve been looking for WEEKS (and asking supposed “gurus” about this. You have to start with the CATEGORIES — and not all categories have sub-categories. My client is a holistic healer for horses and pets (and people). Our choice is “Brands & Products” or “Small Business,” neither of which has an appropriate sub-category. So right now we have “pet supplies” which is way off. Facebook is USELESS when you need help. Does anyone know a FB category specialist I can contact?

      • “Professional Services” >> “Pet Services” would be perfect — but how does one access these sub-categories?

        • We tapped into the Facebook developer code to access the full list.

  • Thanks, Mana! This is exactly what I was looking for. I don’t know why Facebook doesn’t make this public knowledge! 🙂

  • Most Honestly

    Please how can i find subcategory for Non-Profit Organization?

  • Massive thanks for this article. Why, oh, why Facebook make it so difficult I’ll never know… so much for ‘transparency’!!

  • Elena

    Could you please help me too? I have a company which makes musical instruments. I can’t find the category and subcaterogy for musical instruments on FB. My About page looks a bit different to your picture…

    • There is a subcategory for “musical instrument store.” Go to your page info and under subcategories click to edit and start typing in “musical…” and it will come up.

  • Amber Eickman Bruyere

    Mana, This is great information. Is there any way to choose which one of the 3 sub categories is shown on your FB page along side of the city and state and your review rating. For instance I want to be searchable in the Party Supply, costume and gift shop categories but the home page only shows one and I would like it to be Party Supply. I have gone in and choose party supply first thinking that would work but it still chooses one of the other 2 categories I choose. Thank you for any direction.

    • Margaret Tracy Willdermuth

      By chance did you ever figure this out? I see other pages for thrift or consignment shops that have that title in the section your talking about but I can not find that title for my page to show up in the review and city and state section

  • Mike Macey

    Do you have an updated category and subcategory list for 2017?