Have you ever thought about using a chatbot to assist your brand? While your first thought may be “AH! ROBOTS!”, chatbots are just a tool to make your business life a little easier. According to Facebook, 53% of users are more likely to shop with a business they can message.
You can use a chatbot on your website or on your social channels to help with FAQ. Here are three ways a chatbot can help your brand:
- Improving customer service: How many times have you been frustrated by getting asked the same question over and over again, or sending a message yourself and getting no response from the business or person you’re messaging? A chatbot answers immediately – improving response time. It’s a win for you and your customers.
- Personalized experience: The chatbot eliminates the hassle of trying to find an answer by scrolling through your website. You can program responses to FAQs – and if a person feels like they’ve been taken care of, they’re more likely to interact with your brand again.
- Make it fun: A chatbot’s interaction doesn’t have to be boring. You can program GIF responses or emojis that fit your vibe.
We think chatbots are a trend worth looking into (if this data from Google Trends is any indication, there’s certainly momentum). If you need help implementing a chatbot for your website or social channels, we’re happy to help.
Have a great weekend (and a good start to June!),