Have you found yourself lost at sea as you begin your social media marketing effort?

Don’t despair – here are 10 quotes to help you keep your head above water and your arms paddling ever forward!

Create Realistic Objectives

“If you don’t know where you are going, you’ll end up someplace else.” — Yogi Berra

It’s crucial to set clear objectives before you start your social media plan. What are you trying to achieve? Do you want to get 100 twitter followers in one week? Are you just trying to drive web traffic? Creating clear objectives will lead you to more effective campaigns.

Embrace Opportunities

“We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.” — Walt Disney

Be an explorer. Be resourceful. Try different platforms to see what works for you and where you garner engagement. Join groups  and discover new territories.

Monitor Your Campaign Results

“Continuous improvement requires systematic evaluation. Continuous improvement requires unfiltered evaluation.” —Anonymous

Check your results. Don’t dwell on negative numbers – they teach you. Learn from them. Adjust your course and move forward.

Set Up a Landing Page

“Always desire to learn something useful.” — Sophocles

Setting up a landing page is one of the most important things you should learn and do.

It helps in identifying which part of your social media campaign is the most effective.

Remarketing Won’t Hurt You

“Never, never, never give up.” — Winston Churchill

Be persistent. Not getting a response does not mean a person is not interested at all. Repetitive marketing won’t hurt you … much. Just don’t overdo it. Observe time intervals.

Turn Social Media Campaigns into Sales and Marketing Campaigns

“Your big opportunity may be right where you are now.” — Napoleon Hill

Your imagination will always provide the best opportunity. While building your presence in social media, think about how you can convert your prospects into customers. Use social media to impact your sales and marketing campaigns.

Don’t Be Left Behind

“In any field, find the strangest thing and then explore it.” — John Archibald Wheeler

Some marketers are still living in the days of Mad Men. Innovation is everywhere. Social media is booming, don’t be left behind.

Your Passion is Your Weapon

“Do things with passion, or not at all. Wherever you go, go with all your heart.” — Anonymous

Your passion is your strongest source of motivation to meet the demands of social media. You need to involve your heart as well as your mind to find enjoyment when interacting with other people online. Be passionate.

Spend More Time

“Quality is never an accident. It is always the result of intelligent effort.” —John Ruskin

How much time do you spend bonding with your special someone, friend or family? Is 30 minutes to one hour enough? Building connections in social media is like building relationships in real life.

Social Media is Different from Traditional Marketing

“If you want to succeed you should strike out on new paths, rather than travel the worn paths of accepted success.” —John D. Rockefeller

Social media marketing is different from traditional marketing, but the two work great together. Identify which old media practices don’t apply to the social media world.

Which of these social media practices have you been doing? Do you have any quotes that help you stay motivated? Share your thoughts in the comments below!